Monday, July 23, 2007
'Ranger Coffee' [W. Thomas Smith Jr.]
'Sleep is a crutch:'
A few years ago, it dawned on Zach Thomas that coffee didn't have enough caffeine. At the time, he was pulling all-nighters as a student at the United States Military Academy at West Point. By the time he became an instructor at the U.S. Army Ranger School in Fort Benning, Ga., he lived by a common saying at his school: "Sleep is a crutch." "I used to just drink a pot of coffee, but then you have to go to the bathroom 100 times during the day. If you could just get more caffeine in one cup, then that would be the best of both worlds," he says. In 2005 Thomas, now 30, founded Ranger Coffee, with a "hypercaffeinated" blend that contains double the caffeine of regular coffee, or about 300 milligrams per 12-ounce serving—the equivalent of six Diet Cokes. ...
Thomas is selling 1,700 bags of Ranger Coffee, annually. And half of his sales go to troops in Iraq.
Editor’s note: Please see this note.
07/23 01:20 PM
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